Understanding the web maturity of Polish DMOs

New study: Understanding the web maturity of Polish DMOs (Stokłosa. L., Marchiori. E., Cantoni, L., Journal of Destination Marketing & Management). Study highlights: Overall web maturity of Polish DMOs increases rather slowly. Lack of sufficient skills and HR inhibit the development of web marketing in DMOs. Outsourcing and leadership could contribute to DMO web maturity… Read More Understanding the web maturity of Polish DMOs

Research agenda for analysing online climate and weather information in the process of vacation planning

New study: https://journals.tdl.org/ertr/index.php/ertr/article/view/122 Marchiori E., Scaglione M., Schegg R., Cantoni L. (2018) Research Agenda for Analysing Online Climate and Weather Information in the Process of Vacation Planning, e-Review of Tourism Research (eRTR), 9:1-5. This research note aims at setting the research agenda for analyzing climate and weather information available online in the process of vacation… Read More Research agenda for analysing online climate and weather information in the process of vacation planning

Analysis of users’ heart rate data and self-reported perceptions to understand effective virtual reality characteristics

New study: https://link.springer.com/article/10.1007/s40558-018-0104-0 Designing engaging virtual-reality (VR) experiences to promote a tourist destination is a challenge for destination managers. There is still limited research on which VR characteristics (i.e., format, field of view, presence of animated elements, presence of sound effects, and perceived realness/vividness) have greater impacts on memory recall (i.e., what a person remembers… Read More Analysis of users’ heart rate data and self-reported perceptions to understand effective virtual reality characteristics

Applying the counseling-learning approach to a tourism-related massive open online course

New study: http://www.tandfonline.com/eprint/YM4FcdqU3p6Iy2X33X87/full This study discusses how to apply counseling-learning (CL) principles to a particular e-learning solution for teaching a tourism-related subject via a massive open online course (MOOC). Several effective caring patterns in achieving learning-related goals and being part of a community according to the CL principles are presented and discussed using the MOOC… Read More Applying the counseling-learning approach to a tourism-related massive open online course

Using biophysical measurements to assess the effects of a tourism-related virtual reality experience

Our experience at the “Acquario di Genova”, where, thanks to ETT Solutions, we had the great opportunity to investigate the effects of their Virtual Reality experience about the “Deep Sea” has been discussed here. Proceedings will follow up soon. Marchiori E., Katsira M., Landi G., Ventrella M., Niforatos E. (2016) Investigating the Effects of an… Read More Using biophysical measurements to assess the effects of a tourism-related virtual reality experience

Teenagers’ Destination Website Navigation. A Comparison Among Eye-Tracking, Web Analytics, and Self-declared Investigation

New study: https://link.springer.com/chapter/10.1007/978-3-319-58640-3_25 Cantoni E., Marchiori E., Cantoni L. (2017) Teenagers’ Destination Website Navigation. A Comparison Among Eye-Tracking, Web Analytics, and Self-declared Investigation. Springer, Cham. 10290. In: Marcus A., Wang W. (eds) Design, User Experience, and Usability: Understanding Users and Contexts. DUXU 2017. Lecture Notes in Computer Science The aim of this study is to… Read More Teenagers’ Destination Website Navigation. A Comparison Among Eye-Tracking, Web Analytics, and Self-declared Investigation

Chapter contribution: Pratiche di ascolto e di dialogo. In Web Marketing delle Recensioni

Chapter contribution: Borrè A., De Ascaniis S., Marchiori E., Cantoni L. (2017) Pratiche di ascolto e di dialogo. In Web Marketing delle Recensioni, ed. F. Tapinassi, N. Zoppi, Apogeo, 318-337 http://www.apogeonline.com/libri/9788850334025/scheda Abstract del libro: “La reputazione è un elemento centrale nella decisione di acquisto di un servizio turistico, mentre il Web e le reti sociali… Read More Chapter contribution: Pratiche di ascolto e di dialogo. In Web Marketing delle Recensioni