This week on our eTourism: Communication Perspectives MOOC I will talk about Reputation in Online Media. The first part of the chapter will focus on the concept of reputation and its relevance in the online domain. The components of the reputation concept will be provided, which will help us better understand its complexity, as well… Read More This week on our eTourismMOOC talking about Reputation in Online Media
This week on our eTourism: Communication Perspectives MOOC I will talk about Hotels’ communication strategies to respond to online reviews: how do hotels manage online travel reviews? How could this practice be improved? Join 5’000+ global audience for a free learning experience: eTourism: Communication Perspectives – the #MOOC Further readings: Borré, A., De Ascaniis, S.,… Read More This week on our eTourismMOOC talking about Online Hotel Reviews in Tourism
On Oct. 16th, 2015 I was at HTW Chur, Switzerland for a guest lecture for the course e-Commerce and Sales in Tourism. Students were required to summarize the outcome of each class in this blog: a nice idea to engage students: they recap the contents learned, create occasions to share knowledge online, and at the… Read More Lecturing in Chur: a nice idea to engage students
At the webatelier.net Lab we just started a new interesting research line about “Online Communication of Weather and Climate-related information for tourists”. Contact me if you are also interested in this topic.