This week on our eTourism: Communication Perspectives MOOC I will talk about Hotels’ communication strategies to respond to online reviews: how do hotels manage online travel reviews? How could this practice be improved? Join 5’000+ global audience for a free learning experience: eTourism: Communication Perspectives – the #MOOC Further readings: Borré, A., De Ascaniis, S.,… Read More This week on our eTourismMOOC talking about Online Hotel Reviews in Tourism
I participate in the #faces4heritage campaign. Do you? check the website, the FB page and group, and share with #faces4heritage. “We are a Swiss agency for peace promotion through heritage preservation. We recognize together with UNESCO that “Heritage is our legacy from the past, what we live with today, and what we pass on to… Read More I participate in the #faces4heritage campaign
Journals: Marchiori, E., Cantoni, L. (2015). The Role of Prior Experience in the Perception of a Tourism Destination in User-Generated Content. Journal of Destination Marketing & Management: in press Marchiori, E., Boegli, F. Adukaite, A., Cantoni, L. (2015). The Role of Food and Gastronomy in Online Travel Reviews about Agritourism Experiences. Journal of Gastronomy and… Read More Some recent publications
On Oct. 16th, 2015 I was at HTW Chur, Switzerland for a guest lecture for the course e-Commerce and Sales in Tourism. Students were required to summarize the outcome of each class in this blog: a nice idea to engage students: they recap the contents learned, create occasions to share knowledge online, and at the… Read More Lecturing in Chur: a nice idea to engage students
On Oct. 9, 2015 I had the great honor to moderate the panel on “Swiss Leadership in Digital Transformation” at the event SWISS – E – COMMERCE MEETS EXPO at EXPO2015 Milan (at the Swiss Pavilion). The event was organized by NetComm Suisse (thank you once again for the invitation and the great organization!). Some… Read More Moderator of a panel on Digital Transformation at EXPO2015
Just to remind you that on Monday (Oct. 5) the first MOOC (massive online open course) in eTourism will start. You are still in time to enroll (for free), and enjoy the course together with a global audience. See you here: https://iversity.org/en/courses/etourism
At the webatelier.net Lab we just started a new interesting research line about “Online Communication of Weather and Climate-related information for tourists”. Contact me if you are also interested in this topic.