This week on our eTourismMOOC talking about Online Hotel Reviews in Tourism

This week on our eTourism: Communication Perspectives MOOC I will talk about Hotels’ communication strategies to respond to online reviews: how do hotels manage online travel reviews? How could this practice be improved? Join 5’000+ global audience for a ‪‎free‬ learning experience: eTourism: Communication Perspectives – the ‪#‎MOOC‬ Further readings: Borré, A., De Ascaniis, S.,… Read More This week on our eTourismMOOC talking about Online Hotel Reviews in Tourism

Some recent publications

Journals: Marchiori, E., Cantoni, L. (2015). The Role of Prior Experience in the Perception of a Tourism Destination in User-Generated Content. Journal of Destination Marketing & Management: in press Marchiori, E., Boegli, F. Adukaite, A., Cantoni, L. (2015). The Role of Food and Gastronomy in Online Travel Reviews about Agritourism Experiences. Journal of Gastronomy and… Read More Some recent publications

Moderator of a panel on Digital Transformation at EXPO2015

On Oct. 9, 2015 I had the great honor to moderate the panel on “‪‎Swiss‬ ‪Leadership‬ in ‪‎Digital‬ ‪Transformation‬” at the event SWISS – E – COMMERCE MEETS EXPO at ‪EXPO‬2015 Milan (at the Swiss Pavilion). The event was organized by NetComm Suisse (thank you once again for the invitation and the great organization!). Some… Read More Moderator of a panel on Digital Transformation at EXPO2015

A new research line

At the webatelier.net Lab we just started a new interesting research line about “Online Communication of Weather and Climate-related information for tourists”. Contact me if you are also interested in this topic.